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MELLMO INTRODUCES ROAMBI, GROUNDBREAKING MOBILE BUSINESS APPLICATION REDEFINES INFORMATION INTERACTION ON THE iPHONE

Roambi Now Available through iPhone App Store and Force.com AppExchange

Customers can Enhance Salesforce CRM Mobile with Roambi

San Diego, CA – May 19, 2009 – MeLLmo, a provider of innovative mobile applications which allow users to view and interact with critical information on-the-go, today announced the launch of its flagship application Roambi, available immediately for the iPhone. Roambi for iPhone enables individuals and organizations to transform static information, such as spreadsheets, tables and reports from popular business applications, into stunning interactive visualizations that can be instantly published directly to the iPhone, where users can view, analyze, interact with and share their information. Roambi for iPhone is available immediately as a free download through the iTunes App Store at http://www.roambi.com/getroambi.

In conjunction with the free Roambi application for the iPhone, MeLLmo is launching Roambi Software as a Service (SaaS), which empowers individual users to publish their personal data to the iPhone in one click, and Roambi Enterprise, which allows mobile workforces to publish critical business information to the iPhone, and then access and analyze it on the go. Additionally, MeLLmo today announced it is working with industry leader salesforce.com, to provide their customers enhanced mobile access to information through Roambi.

“Until now, accessing information on a mobile device meant looking at inefficient, clunky, shrunken-down versions of a desktop experience,” said Santiago Becerra, chairman and co-founder of MeLLmo, Inc., makers of Roambi. “With Roambi, we have introduced an entirely new format that unlocks the true value of accessing content on mobile devices and empowers users to publish dynamic and interactive information directly to their iPhones.”

Roambi SaaS – Enabling Mobile Publishing to the iPhone

Roambi leverages the iPhone’s unique multi-touch display, sleek user interface and pioneering software to allow users to visualize and interact with information on their mobile devices in an intuitive and visually appealing format. The free Roambi for iPhone application comes pre-loaded with sample information such as sports and financial data. Once users have downloaded Roambi for iPhone from the iTunes App Store, they can visit www.roambi.com and use the Roambi Publisher to upload tabular or spreadsheet-based information, including Salesforce CRM reports, transform them into dynamic, customizable Roambi visualizations, and deliver them to any iPhone with one click. Visit http://www.roambi.com/iphone-features.html to see a video demonstration of Roambi and view sample publishing options.

Roambi Enterprise – Bringing Business Information to the iPhone

To meet the growing productivity demands of the mobile workforce, MeLLmo also unveiled Roambi Enterprise, a secure and scalable enterprise server that allows organizations – from SMBs to large enterprises – to transform their critical business data and reports into interactive, visual analytics delivered to the iPhone. Resulting from on-premise server support for a wide range of reporting and intelligence tools including Microsoft Excel, SAP Web Intelligence, and SAP Crystal Reports, mobile workers can publish business information contained in simple spreadsheets or complex Business Intelligence reports into interactive visualizations that are easy to navigate on the iPhone.

Working with salesforce.com

MeLLmo also announced today that it is working with industry leader salesforce.com, to extend the benefits of Roambi to salesforce.com customers. Roambi is now available on Force.com’s AppExchange.

"The combination of CRM and interactive business data reporting in the cloud is a powerful catalyst for driving performance and for empowering sales teams to meet their quotas," said Steve Lucas, senior vice president of Force.com marketing and ISV recruitment. “Roambi makes this combination even more potent by bringing it to mobile devices and by enabling our customers to extend their investment in Salesforce CRM by integrating with Roambi for the iPhone."

Publishing Information in New Ways

Designed to help individuals more easily interact with information via mobile devices, Roambi offers four Views for publishing information. Roambi Views are dynamic user interface templates formatted specifically for the iPhone. These elegant design types include:

• SuperList for publishing tabular data
• CataList for publishing information in a catalog format
• Cardex for publishing content in a file cabinet format
• PieView for publishing content in a pie chart format

Getting Started with Roambi

Individuals can begin publishing customized information to their iPhones in three easy steps:

• First, download Roambi for iPhone from the iTunes App Store at http://www.roambi.com/getroambi
• Second, visit www.roambi.com to upload custom information to the free online Roambi Publisher including Excel spreadsheets, HTML table data, CSV files, and Salesforce CRM reports
• Third, select a Roambi View and publish the information to an iPhone with one-click

Pricing and availability

Roambi for iPhone is available immediately as a free download in the iTunes App Store at http://www.roambi.com/getroambi.

The free online Roambi Publisher is available at www.roambi.com; a premium SaaS-based offering with additional functionality will be available later this year.

For information on Roambi Enterprise licensing options, features, and supported platforms, and to learn about an enterprise trial, visit www.mellmo.com.

About MeLLmo

Founded in 2008, MeLLmo is reinventing information interaction to make sense for mobile devices. The company’s flagship product, Roambi, is a mobile application that makes existing information easy to access, navigate and interact with on mobile devices. Headquartered in San Diego with additional offices in Santa Monica, Calif., MeLLmo’s leadership and development teams have a strong track record of entrepreneurial success and hail from companies including Apple, Business Objects, IBM, Oracle and SAP. For more information about MeLLmo visit http://www.mellmo.com.

MeLLmo is a member of Apple’s iPhone Enterprise Developer Program, and Roambi is an AT&T Enterprise Certified Solution.