Roambi by MeLLmo

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    Liz Clinkenbeard or John O'Brien

    OutCast Communications

    415-392-8282

    liz@outcastpr.com / jobrien@outcastpr.com

    MELLMO RAISES $4 MILLION IN SECOND ROUND OF ANGEL FUNDING

    Additional Funds to Address Global Demand for Roambi, MeLLmo’s iPhone Business App, and Expand Sales and Business Development Resources

    San Diego, CA – Sept. 23, 2009 – MeLLmo, a provider of innovative mobile applications that allow users to view and interact with critical information on-the-go, today announced it has secured an additional $4 million in funding from private investors. Since its founding in January 2008, MeLLmo has secured $10 million in angel funding.

    MeLLmo plans to use its new funds to expand the company’s sales and business development resources and help meet growing demand for its flagship application, Roambi (http://www.roambi.com/getroambi). Designed specifically for the iPhone, Roambi is a free application that enables individuals and organizations to transform static business data, such as spreadsheets, tables and reports from popular business applications into stunning interactive visualizations that can be instantly delivered directly to any iPhone.

    “Since unveiling Roambi this spring we have experienced tremendous momentum and garnered significant interest with enterprises and small to medium sized businesses that have embraced the iPhone as a business tool,” said Santiago Becerra, chairman and co-founder of MeLLmo, Inc. “Our second round of funding will help us meet the growing demand for Roambi throughout the world while also allowing us to further enhance the application so that it continues to deliver added value to its users.”

    Industry Support for Roambi
    Organizations of all industries and sizes are recognizing the value that Roambi can bring to their businesses. Whether they are using the free SaaS version of Roambi or the on-premise Roambi ES for business servers, mobile workers have access to critical business information from the palm of their hand, and the information is delivered and displayed in a way that makes sense when viewed on a mobile device.

    “Our executives rely on Roambi for their decision making process,” said Tiago Dias, Business Intelligence Solutions Director at Slalom Consulting. “The ability to access and analyze data on-the-go, online or offline, allows our leadership team to stay up-to-date about the critical metrics they need to manage the performance of our business.”

    “Visualizing and dynamically interacting with key business data and delivering this data on mobile devices have become essential components of many businesses today,” said Paul Grill, President and CEO of InfoSol, a leading provider of business intelligence consulting, education, technical support, and products throughout North America, “Roambi is revolutionary in the way it has combined these essential components giving you true interactive data visualization on the iPhone. MeLLmo has created true mobile business intelligence with Roambi. When people see this, they will be beating down the doors to get their hands on it.”

    Getting Started with Roambi
    Individuals can begin publishing their business data to any iPhone in three easy steps:

    • First, download Roambi for iPhone from the iTunes App Store at http://www.roambi.com/getroambi
    • Second, visit www.roambi.com and upload their data – including Excel spreadsheets, HTML table data, CSV files, and Salesforce CRM reports – to the free online Roambi Publisher
    • Third, select a pre-designed Roambi View and deliver the interactive data visualization directly to any iPhone with one-click

    Enterprise users can visit www.roambi.com for more information on Roambi ES, a secure and scalable on-premise enterprise server that supports an even wider range of reporting and intelligence tools including SAP Web Intelligence and SAP Crystal Reports.

    About MeLLmo

    Founded in 2008, MeLLmo is reinventing information interaction to make sense for mobile devices. The company’s flagship product, Roambi, is a mobile application that makes existing information easy to access, navigate and interact with on mobile devices. Headquartered in San Diego with additional offices in Santa Monica, Calif., MeLLmo’s leadership and development teams have a strong track record of entrepreneurial success and hail from companies including Apple, Business Objects, IBM, Oracle and SAP. For more information about MeLLmo visit http://www.mellmo.com.

    MeLLmo is a member of Apple’s iPhone Enterprise Developer Program, and Roambi is an AT&T Wireless Certified Solution.