Roambi by MeLLmo
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    Liz Clinkenbeard or Rebecca Hahn

    OutCast Communications

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    MELLMO LAUNCHES ROAMBI FOR NEW iPHONE OS 3.0

    Groundbreaking Mobile Business Application Adds Push Capabilities; Enables Users to Receive New Roambi Visualizations Automatically as they Become Available

    San Diego, CA – July 16, 2009 – MeLLmo, a provider of innovative mobile applications that allow users to view and interact with critical information on-the-go, today announced that Roambi now supports the iPhone OS 3.0 software and leverages its Push capability to automate the publication of new Roambi visualizations and ensure that mobile workers have the most accurate and up-to-date information available on their iPhone. The latest release of Roambi is available immediately as a free download through the iTunes App Store at http://www.roambi.com/getroambi.

    Roambi for iPhone enables individuals and organizations to transform static information, such as spreadsheets, tables and reports from popular business applications, into stunning interactive visualizations that can be instantly published directly to the iPhone, where users can view, analyze, interact with and share their information. Utilizing the Push feature, Roambi users can now automatically receive new Roambi visualizations as they become available without the need to manually check for or download new content.

    Combined with the auto-fresh feature of Roambi Enterprise, which refreshes Roambi visualizations whenever the corresponding original report is updated, the new Push functionality means mobile workers will always have access to the most current information, formatted specifically for their iPhones. For example, executives who rely on daily sales or performance reports can now have Roambi visualizations of the latest information automatically pushed to their iPhones every day.

    “iPhone OS 3.0 marks a significant advancement in mobile computing and delivers enterprise users many key new capabilities such as Push notifications,” said Santiago Becerra, chairman and co-founder of MeLLmo, Inc., makers of Roambi. “With support for Push, Roambi for iPhone 3.0 automates the process of publishing dynamic and interactive information directly to the iPhone and continues to empower the mobile workforce by delivering a revolutionary way to access and interact with up to the minute critical business information.”

    Getting Started with Roambi
    Individuals can begin publishing customized information to their iPhones in three easy steps:

    • First, download Roambi for iPhone from the iTunes App Store at http://www.roambi.com/getroambi
    • Second, visit www.roambi.com to upload custom information to the free online Roambi Publisher including Excel spreadsheets, HTML table data, CSV files, and Salesforce CRM reports
    • Third, select a Roambi View and publish the information to an iPhone with one-click

    Additionally, enterprise users can visit www.roambi.com for more information on Roambi Enterprise, a secure and scalable enterprise server that supports an even wider range of reporting and intelligence tools including SAP Web Intelligence and SAP Crystal Reports.

    Pricing and availability
    Roambi for iPhone is available immediately as a free download in the iTunes App Store at http://www.roambi.com/getroambi.

    The free online Roambi Publisher is available at www.roambi.com.

    For information on Roambi Enterprise licensing options, features, and supported platforms, and to learn about an enterprise trial, visit http://www.roambi.com/enterprise-overview.html.

    About MeLLmo

    Founded in 2008, MeLLmo is reinventing information interaction to make sense for mobile devices. The company’s flagship product, Roambi, is a mobile application that makes existing information easy to access, navigate and interact with on mobile devices. Headquartered in San Diego with additional offices in Santa Monica, Calif., MeLLmo’s leadership and development teams have a strong track record of entrepreneurial success and hail from companies including Apple, Business Objects, IBM, Oracle and SAP. For more information about MeLLmo visit http://www.mellmo.com.

    MeLLmo is a member of Apple’s iPhone Enterprise Developer Program, and Roambi is an AT&T Wireless Certified Solution.